Do you know which parts of your marketing are making you money?

Or does it still feel like guesswork?

If you're doing "the right things" but your business isn't growing as fast as you want, then this may feel familiar...

Most businesses don’t suffer from a lack of marketing activity.

They suffer because marketing effort doesn’t translate cleanly into revenue.

So, activity increases.

Spend increases.

Complexity increases.

And the business gradually accepts this as normal.

After 20 years consulting for SMEs, corporates and complex organisations, I have noticed a clear pattern.

When marketing isn’t pulling its weight, it’s rarely because of:

→ effort

→ competence

→ commitment

→ or even budget

It’s usually because one specific thing is getting in the way, and no one has properly identified it.

Until that happens, everything else has to work harder than it should.

This page will help explain what's usually broken when marketing stops producing predictable results and what the diagnostic process looks like if you want clarity on your marketing.

The common patterns look like this:

Marketing activity has increased, but no one can connect it to revenue.
Results improve temporarily, then plateau and no one knows why.
Spend is harder to justify, month on month because what causes the effects isn't clear
Marketing feels 'busy', but not dependable.
Revenue comes from more effort, rather than systems

Individually, these aren't a disaster.

BUT collectively, they slow your growth and make your marketing feel unpredictable.

Why doing more rarely fixes it

When growth slows or dips, the instinctive response is to add:

→ another channel

→ another campaign

→ another agency

→ another tool

Occasionally this helps... in the short term.

More often, it increases noise without addressing the underlying issue. And that’s because this isn’t an execution problem...

The problem is clarity.

Until the real blocker is identified (and fixed), improvement will always be accidental rather than repeatable.

What changes when the blocker is identified

Decisions are based on evidence, not opinion

Activity becomes purposeful

Marketing works without needing constant effort and attention

Problems are spotted earlier, while they’re still inexpensive to fix

These changes happen not because you’re doing more (it's usually the reverse)

But because you’re no longer working on the wrong things.

A simple next step

If parts of this page felt uncomfortably accurate, the next sensible step isn’t more reading.

It’s clarity.

Here's how I can help. I offer a small number of 30-minute clarity sessions for MDs and senior managers who want to identify what’s blocking revenue growth in their marketing.

This is not a sales call.

There is no presentation, no pitch and no obligation.

We’ll use the time to:

1

Identify what’s actually getting in the way

2

Understand why previous efforts haven’t stuck

3

Decide whether this is something you can resolve internally

If I can help beyond that, I’ll say so.

If I can’t, you’ll still leave with clarity you didn’t have before.

Book your free 30-minute Marketing Diagnostic Call with Jed.

Please fill in the form below and I'll be in touch with you very shortly.

This is for you if

You run an established business
You're responsible for commercial outcomes
Marketing is harder to justify than it used to be
You want clarity before committing to change

This is not for you if

You're in the early stages of your business
You want tactics, templates, or quick fixes
You want to hire someone before understanding what's actually broken
You're still experimenting with fundamentals

Jed Wylie

I've spent 20 years helping businesses like yours fix the exact problem you're facing: disconnected marketing that wastes money and delivers unpredictable results. When you unblock your marketing and get the right system in place, growth becomes predictable.

7-figure increase for a construction brokerage company
6-figure doubling of an online training company
over £600,000 in additional revenue for a leisure business
a 6-figure increase in average spend for an accountancy company
100k+ in direct sales for a district council and many more.

I also wrote the best-selling book "Make Your Website Sell" (published by Marshall Cavendish).

My second book "How to Get More Customers from Your Website... Even if you think you've tried everything" has been downloaded over 3,000 times in 2025.

And I also won Marketing Consultant of the Year (2024) at the Midlands Enterprise Awards.